E-COMMERCEInternal Project

Fold

A creative commerce experience for a small-batch fashion label.

Fold — creative commerce
ClientFold (Internal Project)
IndustryFashion
Year2023
Duration5 weeks
RoleE-commerce, Brand, Web
ServicesE-commerce · Brand · Web
The challenge

A store that hid the craft.

Fold's customers didn't want a faster checkout. They wanted to know who made the thing they were buying. The store had to show the work, not hide it.

Fold — product page with maker's note
“The store finally feels like the studio. That changed everything.”
— Founder, Fold
Like what you see?

Let's build something.

If you're working on something with this kind of ambition, we'd like to hear about it.

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