BRAND IDENTITY

Atlas Studio

An editorial identity and digital home for a multidisciplinary creative practice.

Atlas Studio — brand identity
ClientAtlas Studio (Concept)
IndustryCreative Practice
Year2024
Duration8 weeks
RoleIdentity, Web, Motion
ServicesBrand Identity · Web · Motion
The challenge

A studio without a voice.

Atlas had a body of work that spoke for itself. The site around it didn't. The brief was to build an identity that would let the work do the talking.

Atlas Studio — editorial layout
“We finally feel like a studio with a point of view, not just a portfolio with a header.”
— Founder, Atlas Studio (concept)
Atlas custom display typeface

The identity is built on a single custom display face, drawn for the studio over six weeks. The rest of the system — body text, captions, motion — is built around it.

Atlas project — architecture photography
Atlas project — editorial spread
Like what you see?

Let's build something.

If you're working on something with this kind of ambition, we'd like to hear about it.

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